Sunday, March 3, 2013

Changes in the Demand Environment

Increase in Demand
Consumer Income can cause a change in demand at each and every price.

Demand Schedule
Graph of Demand Curve

Increase in Demand at each price
When consumer's incomes increase, it allows them to have a greater disposable income. Therefore, they are more willing and able to purpose more of a good at a higher price. One good of this sort would be some form of entertainment such as tickets to Disneyworld. A higher income would allow them to be more willing  to spend extra money on a nonessential service such as entertainment. This is an easy thing to go without but would be nice to have if there is an extra income. 


Decrease in Demand 
Consumer Tastes can cause a change in demand at each and every price.

Demand Schedule
Graph of Demand Curve
Decrease in Demand at each price
When consumer's tastes change, it can decrease their willingness to purchase a good or service. For example, when summer ends, consumers need to pay for a swim center decreases. While they are still completely able to, the weather and mood change causes them to no longer have the want to go swimming. This demonstrates a change in taste that decreases demand for a good. 


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